![PAW 2024 Logo](https://palgroup.org/wp-content/uploads/2024/02/PAW-2024-Logo.png)
Change A Life!
Welcome to the 6th Annual PAL Awareness Week — a week designed to introduce Parents of Addicted Loved Ones to hurting families by distributing PAL materials in communities across the country!
What is PAL Awareness Week?
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- August 17-25, 2024
- Opportunity for PAL supporters all over the country to create awareness about PAL by distributing materials.
- Recruit non-PAL parents who support our cause to help hand out materials.
- Our goal is to distribute 75,000 pieces of literature.
Where can you take materials?
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Take materials to any place that will accept, display and/or distribute them.
Contest – #PALaware
- During Awareness Week, post pictures on your social media of the places where you’re passing out literature, the people you meet and even selfies of you and/or your group.
- Tag your post(s) with #PALaware to be entered into a drawing for PAL swag, handmade gifts, and/or advertising for your meeting (limit one prize per person; 10 winners total).
Order Your Kit
- Click HERE to order your kit (please note: in order to be received in time for Awareness Week, kits need to by ordered by Aug. 1).
- We’ll take care of the packaging, shipping and postage. Order as many kits as you’d like, but please make sure you can realistically distribute the requested amount.
- Kit choices include:
- Small Kit: 200 brochures, 50 info cards, 10 customizable meeting flyers*. Visit approximately 5 places and leave 30 brochures and 10 info cards at each location.
- Medium Kit: 300 brochures, 100 info cards, 20 customizable meeting flyers*. Visit approximately 10 places and leave 30 brochures and 10 info cards at each location.
- Large Kit: 500 brochures, 150 info cards, 30 customizable meeting flyers*. Visit approximately 15 places and leave 30 brochures and 10 info cards at each location.
- Spanish Kit: 200 brochures, 10 customizable meeting flyers.
- Need more than the kit sizes available? Order more than one kit!
*Flyers will not include specific meeting information, instead there will be a spot where facilitators can write in or use a label to include specific meeting information.
Social Media Tips & Tricks!
- PAL is on Facebook, Instagram and Twitter, so please share on ALL your social media.
- Here are some ways to magnify the impact of your efforts:
- Share it. Find an Awareness Week post on the PAL Facebook page (@PALGivesHope) and click on “Share” to post it on your Facebook page. Or add it to your reels or stories on Instagram (@PALGivesHope) OR retweet it on Twitter (@PALGivesHope).
- Personalize it. Add a few words that let your friends know you have a personal connection with PAL.
- Hashtag it. Before you post, type #PALaware at the end of your comment so anyone can find it.
- Action it. Give your friends a call to action to like it (or LOVE it!), share it or go to the PAL website to find a group or to start a group.
- Link it. Give them a place to go for more details like the PAL website
- Picture it. When you’re distributing materials, post a picture on your social media and add #PALaware to the post.
Local Media
- Reach out to your local newspaper or TV stations – they’re always looking for feel-good stories.
- Develop your media list: Find the contact information for your local newspapers, TV stations, and/or radio stations.
- Research: Research members of the media who previously covered drug overdoses, statistics and the impact of addiction on society.
- Community Calendars, Public Bulletin Boards, Social Media Pages. Find other areas to post information in your community such as:
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- Schools, colleges, universities
- Public government buildings or courthouses
- Churches
- Youth Centers
- Health Clubs
- Libraries
- Drug Stores (CVS, Walgreens, Rite Aid, etc.)
- Ring and/or Nextdoor App
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- If you want to reach out to a media outlet in your area:
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- Develop your pitch. This is the short story you can tell reporters to convince them they want to learn more.
- What is the potential story? (Include details about the who, what, when and where.)
- Why does this story matter?
- What makes this story newsworthy?
- How is this story relevant to this media outlet and its audiences?
- We suggest that you try not to include anything in the email that you wouldn’t want to see in print because reporters can and sometimes do use email content as a quote.
- Be honest and let the reporter know if you are facing a confidentiality issue.
- Develop your pitch. This is the short story you can tell reporters to convince them they want to learn more.
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