Change A Life

Welcome to the 4th Annual PAL Awareness Week! PAL Awareness Week is designed to introduce Parents of Addicted Loved Ones to hurting families across the country!


What is PAL Awareness Week?

    • August 20-28, 2022
    • Opportunity for PAL supporters all over the country to create awareness about PAL by distributing materials
    • Recruit non-PAL parents who support our cause to help distribute flyers
    • Order PAL Awareness kits by August 10, and we’ll ship them to you.
    • Our goal is to distribute 60,000 pieces of literature.

Where can you take materials?

  • Police departments
  • Fire departments
  • Churches
  • Doctor offices
  • Hairdressers/Barbers
  • Hospitals & urgent care centers
  • Celebrate Recovery sites
  • Treatment & Recovery Centers
  • Counselor & psychologist offices
  • Grocery stores
  • Public defenders’ offices
  • Prosecutors
  • Local Businesses
  • Libraries
  • Post copies on social media

Any place that will accept and display or distribute the material. Be creative – maybe a local hair salon or a local craft store or a locally owned business

Contest – #PALaware

  • During Awareness Week, post pictures on your social media of the places where you’re distributing literature, the people you meet and even selfies.
  • TAG YOUR POST(S) WITH #PALaware to be entered in entered into a drawing for PAL swag, handmade gifts, and/or advertising for your meeting (limit one prize per person; 10 winners total).

Order Your Kit

  • Click HERE to order your kit. We’ll take care of the packaging, shipping, and postage. Although you can order as many kits as you’d like, please make sure you can realistically distribute the requested handouts.
  • Kit choices include:
    • Small Kit: 100 brochures, 25 info cards, 10 customizable* meeting flyers. Visit approximately 5 places and leave 20 brochures and 2 info cards at each location.
    • Medium Kit: 300 brochures, 50 info cards, 20 customizable* meeting flyers. Visit approximately 10 places and leave 25 brochures and 5 info cards at each location.
    • Large Kit: 500 brochures, 100 info cards, 30 customizable* meeting flyers. Visit approximately 15 places and leave 30 brochures and 2 info cards at each location.
    • Spanish Kit: 200 brochures, 10 customizable meeting flyers.
    • Need more than the kit sizes available? Order more than one kit!

*Flyers will not include specific meeting information, instead there will be a spot where facilitators can write in or use a label to include specific meeting information.

Social Media Tips & Tricks!

  • PAL focuses on Facebook as its primary social media outreach, but we’d be thrilled to have you share on ALL your social media. Here are some ways to magnify the impact of your efforts:
    • Share it. Facebook analytics really likes to see people “share” things. Find something on the PAL Facebook page (@PALGivesHope) and click on “Share” to post it on your Facebook page.
    • Personalize it. A box above the post will appear, that says “Say something about this…” and add a few words that let your friends know you have a personal connection with PAL.
    • Hashtag it. Before you push “post” type #PALaware at the end of your comment so anyone can find it. You can also use the hashtags #PAL and #PALgroup.
    • Action it. Give your friends a call to action to like it (or LOVE it!), share it or go to the PAL website to find a group or to start a group.
    • Link it. Give them a place to go for more details like the PAL website
    • Picture it. Post a picture of when you’re distributing materials


  • Reach out to your local newspaper or TV stations – they’re always looking for feel-good stories.
  • Develop your media list: Find the contact information for your local newspapers, TV stations, and/or radio stations. You can either reach out to them yourself or fill out this FORM and we’ll take care of it for you.
  • Research: Research members of the media who previously covered drug overdoses, statistics, and the impact of addiction on society.
  • Community Calendars, Public Bulletin Boards, Social Media Pages. Find other areas to post information in your community such as:
  • Schools, colleges, and universities
  • Public government buildings or courthouses
  • Churches
  • Youth centers
  • Health clubs
  • Libraries
  • Develop your pitch. This is the short story you can tell reporters to convince them they want to learn more.
    • What is the potential story? (Include details about the who, what, when and where.)
    • Why does this story matter?
    • What makes this story newsworthy?
    • How is this story relevant to this media outlet and its audiences?
    • We suggest that you try not to include anything in the email that you wouldn’t want to see in print because reporters can and sometimes do use email content as a quote.
    • Be honest and let the reporter know if you are facing a confidentiality issue.